Q. 1. What are, in your view, the basic principles of success in a professional life?

Ms. Seema Chapra: To be successful in professional life, a person must have strong moral and ethical convictions; must be a role model for others; must be fair and just towards all employees and be able to deliver what is expected from the job.

Q. 2. Tell us about your educational life?

Ms. Seema Chapra: I have a BBA degree from the Florida International University.

Q. 3. What makes your company an attractive employer for the job seekers?

Ms. Seema Chapra: Working for a cause is very rewarding. TCF is a professionally managed company that is trying to bring about change in the society. This is attractive for people looking to work in the social development sector.

Q. 4. What do you look for in a candidate during a hiring interview session? Name 4 key things?

Ms. Seema Chapra: Passion to work for a cause, culturally fit, strong communication skills and should have researched about the company they are interviewing at, is what we generally look for in a candidate.

Q. 5. What is the scope of Human Resource Management in Pakistan?

Ms. Seema Chapra: Human Resource Management is very important in the success of an organization. Organizational policies, culture, compensation and benefits and employee relations control the motivation level of employees and help in retaining valuable employees.

Q. 6. How would you rate the success and importance of online recruitment firms such as ROZEE.PK?

Ms. Seema Chapra: In Pakistan, online recruitment has not received mainframe acceptance as compared to the Western countries. We feel that graduates from the top universities do not apply for jobs through online recruitment firms.

Q. 7. How has ROZEE.PK helped your firm regarding recruitment i.e. Have you tried any recruitment tools provided by ROZEE.PK e.g. Job Fairs/Job Postings/CV Search?

Ms. Seema Chapra: We have only started posting marketing/sales related job on ROZEE.PK recently.

Q. 8. What is your strategy on work-life balance and how do you achieve this balance yourself?

Ms. Seema Chapra: TCF is very focused on work life balance. We strictly follow an 8:30 to 5:30 work schedule, we have a nursery for working mothers and if an employee works on off days they can take in lieu off holidays. I too achieve this balance by following our office timings.

Q. 9. Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan?

Ms. Seema Chapra: Yes, I believe the top 20% of universities are producing smart candidates. Considering we are a not for profit organization with below the market salaries, attracting the best talent in Pakistan can be challenging for us, that is why we provide a strong work life balance to attract candidates.

Q. 10. What is your formula of success in life?

Ms. Seema Chapra: Success can be achieved by treating employees fairly, being ethical and doing first what you expect from others.

Q. 11. What are the biggest turnoffs in an interview of a job applicant?

Ms. Seema Chapra: When the interviewee has not done his/her homework on the company having applied for or if they are dressed inappropriately or their language is inappropriate. TCF has a conservative culture and the person being hired has to be a good fit with our culture.

Q. 12. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers?

Ms. Seema Chapra: At TCF, we are extremely conscientious as far as all expenditures are concerned. We work closely within the set budgets and try and cut costs on advertisements, events etc. Our cause has to be the biggest attraction and not just the pay.

Q. 13. Any good advice you want to give for the job seekers who want to enter and prosper in the professional field?

Ms. Seema Chapra: My advice to job seekers would be to follow their goals. Do a thorough research on the companies they apply to and ensure that their goals are aligned with the goals of that company. This would help them remain focused in their careers.

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