LUMS Marketing Colloquium – Unison Between Corporate And Academic Worlds
November 16th, 2009 by Rozee Team
“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” – John Ilhan
The money-making machine of every industry is its product or services. The most important factor in determining how the products or services sell is, without a doubt, the customer itself. But if the formula for business success is indeed so straightforward, then why is it that companies are often seen struggling with sales targets? Why do products often fail to even meet their launch volumes? Why do even the most glamorous marketing campaigns crumble in front of the increasing demands of the consumer?
All the factors of market dynamics and ever-changing consumer behaviours that might provide answers to the above are further complicated by variations in global economy. And with the current financial fiasco threatening to bring down any business with a weak approach towards cash-generation, it becomes imperative that organizations brace themselves for the oncoming problems through a determined, cohesive business strategy built around strong theoretical support. Read More »
Many successful companies, both national and multi-national, pride themselves on recruiting the best employees, and tag their workforce as being the secret of their success. This set of employees consists of a combination of both experienced and fresh professionals. Two key points in this regard would be the role of employees in the attainment and success of company goals and their own career and personal growth.
Job Seekers who believe that they have an ideal educational background and job experience for a particular job, when later find out that another applicant has been selected, should know that they are not alone. Even with a perfect resume, excellent skills set and brilliant interview talent, things can go twisted.
ROZEE.PK is built upon job seeker success stories – there are hundreds of jobs sourced annually for thousands of employers. Four years and growing, ROZEE.PK is Pakistan’s most sought after website for job seekers and recruiters.
The challenge of an employer is not to train human resources in branding but to attempt a rare unification between marketing and human resources. Organization that can unite these two departments behind the power of brand will win the war of talent.
We often struggle with how to take our careers to the next level. It is not uncommon for a talented professional to get stuck in the same role with little upward movement several years into their career. This can be frustrating because it becomes clear that after a certain point, it doesn’t matter how many more hours a day you put in, how loyal you are or how well you do your job. You may flat-line in your career even though you are doing everything right. What to do? 
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Several surveys and examinations confirm that work-related pressures and fears are the most prevalent sources of stress. Anyone who works will agree to the fact that we all go through job stress at some point. Everyone has their own way of dealing with it. It can affect our physical and mental health. Therefore, it is very important to control stress in time or else it can lead to 
Searching for a new job can be an incredibly tedious procedure. In fact, it can be the toughest ‘job’ you’ll ever have prior to landing that dream job! It can also get very stressful – given the preponderance of job applications one has to fill out, go through a series of interviews, and then finally, play the much-dreaded, ‘waiting game’. Regardless of your qualifications, personality and past work experience, you might face a lot of trouble finding just the ‘right’ job for yourself.