“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” – John Ilhan
The money-making machine of every industry is its product or services. The most important factor in determining how the products or services sell is, without a doubt, the customer itself. But if the formula for business success is indeed so straightforward, then why is it that companies are often seen struggling with sales targets? Why do products often fail to even meet their launch volumes? Why do even the most glamorous marketing campaigns crumble in front of the increasing demands of the consumer?
All the factors of market dynamics and ever-changing consumer behaviours that might provide answers to the above are further complicated by variations in global economy. And with the current financial fiasco threatening to bring down any business with a weak approach towards cash-generation, it becomes imperative that organizations brace themselves for the oncoming problems through a determined, cohesive business strategy built around strong theoretical support. Read More »